A New Chapter For PRO SIMRIG: Building the PSR Brand

If you've visited the PRO SIMRIG website recently you might have noticed it's been password protected. 

Over the past few months, we've been working behind the scenes on a major refresh of the site. This has been more than just changing imagery and layouts. It's been about taking a step forward with the PRO SIMRIG brand and creating a website that better reflects were we are today, the products we build, and where we want to go next.

More Than a Website Refresh

Projects like this always look simpler from the outside than what they actually are.

There has been a huge amount of work involved in reviewing the structure of the site, updating product information, improving navigation, refreshing imagery and refining the overall design.

A lot of small decisions add up.

How quickly can someone find the product they need? Is the difference between products clear? Does the site work properly across desktop and mobile? Are we presenting PSR in a way that matches the quality and engineering that goes into the products themselves?

These are the kind of questions we've been working through.

The result is a cleaner, more focused website that gives us a much stronger foundation to build from.

Growing PRO SIMRIG Is a Major Focus for Us This Year

One of our biggest priorities this year is continuing to grow PSR as a recognised sim racing brand.

We've built a strong range of products and we are continuing to develop new solutions for sim racers, but the way we communicate those products matter too.

That means improving everything around the product itself: our website, photography, product information, guides, content and the overall experience customers have with PSR.

You'll continue to see changes throughout the year, as we refine the site, introduce new products and improve how we showcase the PSR range.

We're Still Refining Things

With a project this size, there will inevitably be a few things that need adjusting.

We've tested the new site extensively, but there is no substitute for having real customers using it across different devices, browsers and screen sizes. 

So, if you spot something that doesn't look right, a broken link, incorrect information, an image that isn't displaying properly or anything else that seems out of place, please let us know.

Feedback is genuinely useful, and it helps us improve the experience for everyone.

What Comes Next  

This update is a foundation rather than a finish line.

We've got plenty more planned for PRO SIMRIG, including new products, improved product content, better support information and more ways to help customers build and refine their sim racing setups.

Thanks to everyone who have support PRO SIMRIG so far!

We're excited about where PSR is heading, and we're looking forward to sharing more of what we've been working on throughout the year.